28 Sep Book Club Discussion - "Sway" 9-28-17 Book Club Discussion - "Sway" 9-28-17 Thursday, September 28, 2017 (12:00 PM to 1:30 PM) Atlantic Builders Model Home at Spring Creek Details You're Registered! DescriptionLocation Sway: The Irresistible Pull of Irrational Behavior, by Ori Brafman Book Club Discussion, facilitated by Pam Allen Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). About the Book Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics. Location and Host Atlantic Builders Model Home at Spring Creek 910 Bear Island Parkway, Zions Crossroads, VA 22942 Atlantic Builders Model Home at Spring Creek 910 Bear Island ParkwayZions Crossroads, VA 22942 Map & Directions