Timing

This course is scheduled from 9 a.m. to 4:30 p.m.  A lunch break is scheduled from Noon - 1 p.m.to allow students an opportunity to leave the building to purchase lunch.  Students are only permitted to miss 15 minutes of instruction per module. Students missing more than 15 minutes will be disqualified for credit.

Course Overview

The consumer trends have changed dramatically with the addition of Generation Y in the marketplace. Their buying habits are different and their needs vary from cities to rural communities. With over 68% of first time buyers being a part of Generation Y, do you know how to market to this new buyer group? Take this class to learn the tips and tricks that top Agents use to gain new clients and new sales. You'll cover categories of active buyers, techniques for lead generation, components of home showing process, and negotiation strategies.

This course offer 6 hrs Real Estate Related credit or 2 hrs Current Industry Issues/Trends SPLE credit.

Registration
•Registration Fee = $90
•GRI Designee Fee = $35 (those who have already earned the GRI designation who wish to attend more recent classes)
•$25 fee applies for cancellations

About the GRI Program

This course is one of ten (10) courses from the Virginia REALTOR® Institute Program curriculum that a student must successfully complete to earn the Graduate, REALTOR® Institute (GRI) designation. Please visit http://varealtor.com/realtorinstitute for questions related to the GRI designation.

CAAR Classroom - Classroom
CAAR Classroom (Classroom)
550 Hillsdale Drive
Charlottesville, VA 22901

Map & Directions

Guthrie, Michael
Michael Guthrie is the CEO and Managing Broker of Roy Wheeler Realty in Charlottesville, VA. He joined the company in November of 2005 after Managing real estate companies in Northern Virginia for 22 years. The company now has 6 offices and 110 Realtor Associates. Michael graduated from the University of Virginia in 1975 and received his Masters from UVA in 1976. He has been married to Dottie for 35 years and have three children 32, 30, and 27. Michael served as CAAR’s President in 2009 and was named its Realtor of the Year in 2010. He was also named the Chamber of Commerce Small Business Person of the year in 2010. Michael is a strong supporter of UVa athletics and currently serves on the Christian Study Center and Virginia Association of Realtors. He hosts a weekly radio show, Real Estate Matters on WINA every Saturday morning.