Start With Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek

Book Club Discussion, facilitated by Yonna Smith
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike?  People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 

About the Book
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Hear Sinek's Ted Talk on this topic, the third most popular Ted Talk of all time with almost 32 million views.

Location and Host
Stanley Martin Homes invites you to their Westlake model home at 5937 Westhall Drive, Crozet, VA 22932 for this meeting and refreshments. Stanley Martin has been an affiliate member of CAAR since 2013, supporting many CAAR programs.
Visit: Stanley Martin Homes to learn more.